I created Ouf! as a rebellion against the traditional fine jewelry industry for women to feel confident buying their own jewelry. Inspired by my family's 40+ year heritage working in NYC's Diamond District, I built a direct-to-consumer jewelry brand for jewelry lovers to discover a rarified mix of polish and pop. Ouf! is a curation of over-the-top boldness and versatile jewelry basics with a nudge of oomph to be your go-to spot to score the jewelry that makes you feel so YOU, you want to hit the dance floor no matter what each day has in store for you.