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Diamonds + Sweatshirts x Ouf! Collab Interview

Diamonds + Sweatshirts x Ouf! Collab Interview

Diamonds + Sweatshirts has partnered with Ouf! for our first collaboration: exclusive cheeky socks!

There is nothing more supportive than the community of woman-owned small businesses in the fine jewelry space. While you might think we are competing with each other, we actually all cheer each other on and celebrate what makes each of us unique. 

When I met Amanda, I just KNEW she was who I wanted to partner with for Ouf!’s first collab. Her company, Diamonds + Sweatshirts, is a Toronto based brand that sells fine jewelry and cheeky jewelry inspired apparel. We had an absolute blast deciding that socks would be the perfect little item to add our spin to with a playful saying of our own!

Fast forward a few months later and our GET YOUR R💎CK ON socks are HERE and Amanda came to NYC for us to run around the Diamond District and Rockefeller Center together! We had some big laughs, captured some content (of course!) and she has the honor of being our first ever Ouf! Interview.

Here’s the inside scoop: 

Sara: So, I need to start by getting this on the record: Do you collect any other gemstones or are you exclusively diamonds??

Amanda: haha.. I love diamonds the most, emeralds second. 


Sara: I was so excited to partner with Diamonds + Sweatshirts on Ouf!'s first collab because I own a bunch of your apparel and adore how cheeky & jewelry related they are. I also loved how two women who have similar brands can be able to support each other. You have done a few collaborations, but I'd love to know what got you excited to partner with me and Ouf!

Amanda: I truly value our friendship and the strong bond we have developed over the years. Despite our similar business endeavors, it has been incredibly rewarding to connect with someone who is also experiencing the unique challenges of entrepreneurship. Sharing insights on what works and what doesn’t, and supporting each other, is truly special. Plus, partnering with you just means more opportunities for us to chat on the phone, so it's a win win! 


Sara: There are a lot of amazing women in the jewelry industry and we are so lucky to have built a supportive community of women business owners in this space. A lot of industries see other businesses selling similar products as competition. What do you think helps our industry to be supportive of other women-owned businesses?

Amanda:  I am genuinely amazed by how we became part of such a supportive community of women. I have always believed that there is room for all of us, regardless of the industry, to pursue our passions and uplift one another. In the jewelry industry, while we may offer similar products, each of us brings a unique perspective and style to the table. This diversity is precisely why there is space for all of us to do what we love! 


Sara: When I came up with the idea of the tagline/hashtag GET YOUR R💎CK ON, I was channeling our inner rockstar while obviously getting cheeky with word rock. What does GET YOUR R💎CK ON mean to you?

Amanda: I love it. To me, it's like - do whatever the F you want, and have fun with it. GET YOUR ROCK ON!!! 


Sara: If you could only wear one piece of jewelry for the rest of your life what would be?

Amanda: SARA! How do you honestly expect me to answer this question? Ugh, I guess it would be a diamond tennis necklace (or two, can I pick two?!!). 


Sara: Do you have any tips for women who are just starting to collect jewelry?

Amanda: Invest in pieces that speak to you and remember that good things (aka beautiful jewelry stacks) take time to build. I personally think one of the best things about jewelry is buying it during momentous occasions; because then, when you put it on, you are reminded of that moment. I love that. 


Sara: Do you have a quote or mantra that inspires you?

Amanda: BELIEVE IN YOURSELF. Life is full of hardships, especially as an entrepreneur, but nothing is impossible if you believe in yourself! 


What’s more Ouf! than that?!